We offer our guests a 100% guarantee on both service and food. If a guest is not satisfied with a dish or the service, we simply remove it from the bill – no questions asked.
Every Monday, fresh and seasonal fruit and vegetables arrive to our restaurants directly from the market in Verona, Italy.
All wines on our drinks list come from Italian and French family-run and boutique wineries. We select them ourselves and, thanks to long-term partnerships, our wine prices are 30–40% more affordable than wines of the same class in other restaurants.
When choosing ingredients, our first criterion is always quality – only then price. 80% of the products we use are delivered directly from carefully selected Italian producers.
In our restaurants you will hear a dedicated and regularly updated Spotify playlist "La Prima Restaurant Music", and we also host Italian music evenings and concerts.
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On arrival, we welcome every guest with a glass of our own La Prima private label prosecco.
As a house welcome, we serve freshly baked focaccia or house bread.
Our menus change with the seasons. We offer dishes inspired by seasonality and Italian traditions, with flavours polished to perfection by Brand Chef Dmitri Rooz.
In our interiors we use natural and soft materials to create a warm and cosy atmosphere for our guests.
We always listen to our guests – we analyse feedback, suggestions and ideas and make changes whenever needed.
We train and coach both our kitchen and service teams regularly to ensure a consistently high level in both food and hospitality.
At La Prima restaurants you can enjoy both lunch and dinner – different menus and atmospheres for different times of the day, but always the same warm Italian hospitality.
Of course, we also serve our own La Prima limoncello, clemencello, orangello and seasonal bergamotto.
